The Business
Part One must have been completed as this Part Three builds upon it.
Part Three unfolds an integrated and holistic model of business as it arises from interacting individuals and their needs. Each topic builds on and complements the others. The programme leads to the sustainable enterprise that is measured by its Total Social Return.

The programme is arranged over ten sessions:
  1. The cyber self. New ways of living, new marketplaces and new kinds of business. The Attention Economy.
  2. Value addition. The spectrum of value addition. Product and service design. Intellectual property. Wealth creation. Corporate mission. Business models.
  3. Creating a brand. The psychological nature of brands. Product branding.
  4. Corporate branding. Walking the talk. Living the philosophy. Corporate values. Values in practice.
  5. Obsolescence. The spectrum of positioning. Methodologies for positioning and counterpositioning.
  6. Foresight. Time structures. Knowledge horizons. Scenario planning. Groupthink. Increasing Returns
  7. Making Deals. The selling process. Consumer profiling. Customer relations management
  8. Wealth Creation. Psychology of money. The spectrum of accounting. The spectral balance sheet. Business confidence. Human Capital Accounting. How organisation practices impact the bottom line.
  9. Business Strategy. Stakeholders & Mistakeholders. Corporate vision. The strategic process and strategic drift. The spectral SWOT. The spectrum of power. Interorganisational relationships. Co-opetition.
  10. Total Social Return. Corporate Social Responsibility. Public Relations & Corporate reputation. Sustainability.
 WHAT TRAINING IS AVAILABLE?
Part-time programmes designed for working executives last from ten weeks to one year.
 WHO WILL BENEFIT?
Training for business executives and psychology graduates in business.
 WHO IS LEADING THE PROGRAMMES?
The programmes are led by Prof. Kevin Kingsland.
 WHAT IS THE COMMITMENT?
Professional development engages your whole mind and is transforming.
 HOW DO I APPLY?
If you would like to apply for these programmes follow this link.
 HOME PAGE
New programmes starting in 2008
personal and business success through psychology